FROM CONCEPT TO REALITY-THE STORY BEHIND 3D FLEX FLASH

Hi, my name is Mat Sutor. My wife, Holly, and I own 3D Flex Flash and

Sutography Weddings in San Diego, California.

I would love to share our story about how 3D Flex Flash came to be!

About 15 years ago I had the idea of a simplified on-camera flash modifier.

After photographing weddings for several years at the beginning of our wedding business I had the idea of a simplified on-camera flash modifier. I used and researched every flash diffuser and light modifier on the market.  Some are better than others but I couldn’t find one that compared to the simplicity and versatility of what I envisioned.  I wanted a modifier that would just slip on your flash head, requiring no buckles or straps, and I wanted it to be flexible and lightweight. We already have enough weight to carry on a wedding day.

My idea led to my pursuit of The WYNG, a one-piece, lightweight, flexible flash bounce diffuser.  After attempting to have a mold made as a prototype I was never able to find a reasonable solution and the possibility of having it produced overseas was discouraging.  With the help of a talented family member, together we translated The WYNG into a 3D model.

My design was finally a reality!

And we have been using The WYNG as professional photographers ever since.

To our surprise, 3D printing became our method of manufacturing my invention.  Using a flexible filament, The WYNG only weighs 2oz and is exactly the product I had always imagined.  The idea of a better light modifier continued with my second invention, The NEST, an enclosed modifier with a unique honeycomb lid.  I 3D print every WYNG and NEST from our home in San Diego, California and proud to say that it is all made in the USA.